Custom Wire & Metal POP Displays

custom wire pop displayGet noticed. Stand out from the competition. Put your products in the best position possible with eye-popping Point Of Purchase displays manufactured by Rockford Specialties.

For more than three decades, Rockford Specialties has designed, developed and delivered customized, high-quality, and long-lasting Point Of Purchase displays for a wide variety of global brands, major retailers, distributors, dealers and retail outlets.

Point of Purchase displays manufactured by Rockford Specialties provide the unique, eye-catching appeal you want, and the durability and reliability you need.Our dedicated experts work closely with you to design, engineer, fabricate and assemble all types of Point of Purchase displays – from countertop displays to freestanding floor displays – that will distinguish your product from the rest of the field.

Additionally, with our extensive experience in the Point Of Purchase industry, we can offer valuable merchandising insight that can enhance and improve in-store positioning of your displays and products.

Whether you’re marketing a new item or boosting sales of existing products, Rockford Specialties is your superior single source for custom Point of Purchase displays.

Providing the product you want

custom wire pop displayRockford Specialties has experience producing customized, durable, and reliable Point Of Purchase displays for a wide variety of industries and products, including:

  • Clothing
  • Sporting goods
  • Health and beauty
  • Food
  • Gaming
  • Gift cards

Rockford Specialties manufactures numerous kinds of customized Point Of Purchase display components, including:

  • Permanent displays
  • Cash wraps
  • Countertops
  • Fixtures
  • Floor standings
  • Spinners
  • Sign holders
  • Hooks
  • Literature racks

Delivering the service you deserve

For more than three decades, Rockford Specialties has provided high-quality, long-lasting, laser-cut components and industrial custom fabricated wire for use in a wide variety of industries.

Our dedicated experts work closely with you every step of the way to design, develop, and deliver the precision-crafted part and customized wire that meets – and exceeds – your performance expectations.

Rockford Specialties has the experience, the expertise and the equipment you need.

Rockford Specialties is your perfect custom wire form partner


  • Operating for 40 years
  • Family-owned
  • Dedicated customer service team


  • Rigid quality control processes and procedures
  • Effortlessly complete complex, challenging configurations, including production quality prototypes
  • Flexibility to accommodate small and large production runs
  • Meet time-sensitive delivery deadlines


  • Utilize state-of-the-art wire forming and laser cutting technology
  • Headquartered in Rockford, IL – in the heartland of America