Wire Formed POP Displays - Rockford Specialties Inc.

Point-of-purchase (POP) displays are designed to promote products in locations near check-out registers or other high-traffic areas. They are more compact than typical retail or commercial shelving, intentionally focused on one or two specific products, and may also be portable. As their name implies, they are conveniently positioned to inspire last-minute purchases such as:

Two-for-one deals on an end cap
Products or add-ons to upsell a base purchase
Promotional products in special colors, flavors, or styles of an existing product

A well-designed, sturdy POP display attracts shoppers’ attention and offers an opportunity to merchandise products effectively without rearranging shelves or aisles. Sellers value these displays as ways to move more stock, promote clearance items, or introduce new products as well.

Rockford Specialties is a full-service wire forming manufacturer for a variety of wire products and parts, including POP displays. Learn more about types of displays, the benefits they offer, and what to consider when designing one.

Types of POP Displays

POP displays can be configured for many applications and settings and often incorporate welded joints for durability. Common options include floor and countertop models, as well as various widths, depths, colors, and finish options. Some common design examples include:

Temporary POP Displays

These are often compact and lightweight for short-term use. While cardboard or foam board may be used to construct them, a lighter-gauge wire formed display will be more sturdy if bumped or knocked over, and can be repurposed for different products in the future.

Semi-Permanent POP Displays

A semi-permanent display should be more durable and weighted properly to last the duration of a promotion, especially if it is freestanding or in a busy area of a store. Light- to mid-gauge wire is often used for this type of display.

Permanent POP Displays

Like regular shelving, permanent displays must be sturdy enough to bear loads from products, have the structural integrity to remain upright and in place, and not risk dents due to impact. When they will be in place indefinitely, a durable display from heavier-gauge wire is a sound investment.

Digital POP Displays

Digital enhancements, such as touchscreens, electronic QR codes or price signs, and other interactive features can be incorporated into wire formed displays. Because wire can be shaped in so many ways, it’s possible to design clips and hooks, shelves, frames, and other supports for screens, cords, and ancillary equipment for digitally enhanced POP displays.

Robotic POP Displays

Displays can also be outfitted with moving product demos or signage, coupon dispensers, or other moving components that attract attention and engage shoppers more than a static display. Wire formed components can be incorporated into moving displays or used to secure or move pieces, such as with springs, hooks, or brackets.

Benefits of POP Displays

POP displays are a highly effective way to engage customers and drive sales. Key advantages for retailers include:

Grabbing Attention

High-quality POP displays can be positioned at the most opportune or convenient locations to make purchasing decisions easier. They can be designed in unique shapes and decorated with colorful powder, vinyl, or nylon coating to stand out from surrounding shelves and incorporate brand or store colors.

More Effective Merchandising

Thoughtful POP displays are tailored to product shapes, sizes, or target audiences, for a cohesive presentation that resonates with customers more than standard shelving.

Improved Brand Perception

In a retail world where packaging and the “unboxing experience” are nearly as important as the products themselves, POP displays can influence shoppers’ perceptions of a brand. A display that looks high-end or bespoke conveys a sense of quality or luxury many consumers crave.

Increased Marketing ROI

With around 85% of all global purchases occurring in brick-and-mortar retail stores instead of through online e-commerce shops, physical POP displays are powerful marketing tools. Memorable displays that are conspicuous and at hand help boost sales, helping to offset the cost of investment in a wire formed structure.

Key Considerations for Designing POP Displays

Design a POP display that accomplishes your marketing and sales goals by keeping these things in mind:

Target audience and their buying habits
Product size, weight, and type
Branding aesthetics, including color schemes and logos
Store layout and placement options
Durability requirements
Requirements for multiple tiers, baskets, compartments, etc.
Customer flow and volume
Available square footage
Regulatory compliance
Lighting
Design for visual impact

An effective display should showcase products or their brand in a way and location that makes it easy for consumers to act.

POP Displays from Rockford Specialties

For over 40 years, Rockford Specialties has manufactured wire formed parts and structures, including POP displays. We have the equipment and experience to meet the needs of the retail and other industries with well-made, visually appealing wire formed products that meet customer requirements. In addition to manual and CNC wire forming, we offer laser cutting, assembly, welding, powder coating, and other finishing services.